In the works — The Toth Lab

In The Works

What we're building right now.

Pipeline, not proof: this is the real work in motion right now — labeled by where each project honestly stands, not dressed up as finished. Everything here is anonymized; the source material is confidential.

Ground-Up BuildBuilt from nothing.

FIG. 2 — ShearsIn build

Independent stylist

A hairstylist, building from nothing — booking, brand, and social, built from scratch.

In build

Redesign & ModernizeRebuilt on what exists.

FIG. 3 — DwellingIn pitch

Boutique real estate

A boutique real estate practice, rebuilt — a story layer, a shareable AI tool, and a retention system added to what already works.

In pitch

FIG. 4 — ClocheIn pitch

Neighborhood restaurant

A neighborhood restaurant, modernized — a seasonal ops layer and a guest-experience layer for a place currently run by hand.

In pitch

FIG. 5 — RecordIn build

Touring musician

A touring musician, rebuilt around his real catalog — a song vault, a private desk, and a calm, filtered layer in place of the feeds he stepped away from.

In build

Idea IncubatorStill becoming itself.

FIG. 6 — ParcelConcept

Gifting app

A gifting app, still becoming itself — no business yet, just an idea worth pushing further.

Concept

FIG. 7 — ArmoireConcept

Wardrobe system

A wardrobe spread across more than one home — a private cataloguing system, proposed, not built.

Concept