We help you build a business.
Whether you're starting from an idea or a fully fleshed-out plan, we get you off the ground. Soup to nuts, we build every piece with you: the brand, the website, and how it runs day to day.
What we can do for you
- Shape the idea
- Turn a hunch into a plan you can act on, covering who it's for, what you sell, and how it makes money.
- Your brand
- The name, logo, colors, and voice, so it looks like a real business from day one.
- Your website
- Designed and built, with booking or forms if you need them.
- How it runs day to day
- The systems behind the scenes, like scheduling, client follow-ups, and paperwork.
- A custom AI tool
- Takes a chore off your plate, like bookings, content, or follow-ups.
- A customer's-eye check-up
- We go through your business the way a customer does and fix where they're left hanging.
Where are you starting from?
You don't need to know what to ask for. Pick the one that sounds like you.
Good. That's where most businesses start. We help you shape it: what it is, who it's for, what it's called, and the first real steps.
Then we build it with you, one piece at a time.
You know what you want. We make it real: the name and brand, the website, and the systems behind it, like bookings and keeping in touch with customers.
You stay focused on the work you're good at.
You're open, but something is holding you back. We find what's missing and build it, from a fresh look to tools that take the busywork off your plate.
We add to what already works; we don't start over for the sake of it.
Who you'll work with
Kathleen Toth
Experience Design Strategist
Led experience design at Weight Watchers and ran instructor programming and talent for 150-plus people at SoulCycle. She notices what's missing, then builds it.
Michael Toth
Engineer
A full-stack engineer who sees where AI is genuinely useful inside a business, then builds the actual system instead of just talking about it.
Something else? Ask us.
If it's part of building a business, we'll figure it out with you.